Pienten Helsinki
Cooperation with Little Helsinki and Little Finland
Little Helsinki, a website focused on events and activities in Helsinki with children, and Little Finland, a family travel website, are looking for corporate sponsors to enable the continuation and development of the sites while offering excellent visibility to companies.
Available options include, for example, advertising banner spaces and commercial collaboration articles on the website. It is also possible to sponsor Little Helsinki and Little Finland in the form of a company-branded article or monthly visibility and help cover the site's maintenance costs while enabling even more diverse content for families. Currently, the continuation of the self-funded website is made possible only through advertising and sponsorship income.
Little Helsinki and Little Finland aim to ensure that commercial content is also beneficial to readers, so we hope to find cooperation partners and operators that genuinely interest the site's target audience and for whom children, families, and children's culture are an important part of society.
Wondering what exactly Little Helsinki or Little Finland is? Read more here!
Little Helsinki and Little Finland media kit
Get in touch and let's chat more!
Mari Nieminen
Little Helsinki & Little Finland
mari(a)pientenhelsinki.fi
Business ID: 2946272-7
What exactly are Little Helsinki and Little Finland?
Little Helsinki is an activity and event guide website founded in 2017, aimed at families with young children. It brings together child-friendly activity tips and event information for Helsinki and the capital region, and recommends places and activities suitable for children under ten years old.
Little Helsinki publishes a weekly Where This Week roundup of upcoming child-friendly events in the capital region. The site also features articles and series, for example, about museums, day trip destinations in Helsinki and the capital region, and many other family-related activities. The articles are based on strong experience and expert knowledge from the Little Helsinki team's adventures. All the site's photos are also original.
Little Finland, launched in summer 2020, is Little Helsinki's little sister, aimed at offering easy travel tips for families with children in Finland. Little Finland is built together with other families: all tips on the site come from recommendations by people traveling with children. The site's target audience is families with children under ten years old.
Little Helsinki and Little Finland also highlight current issues relevant to families with young children and aim to promote child-friendliness through their activities and lower the threshold for doing and experiencing things together with small children.
Little Helsinki's Philosophy
The founder's philosophy has been to lower the threshold for doing things with children, promote a child-friendly society and culture, and share places, good services, and current events discovered while adventuring with children in Helsinki and Finland.
Little Helsinki wants to encourage families to explore Helsinki and experience new things beyond events. The site has always been a free service, with maintenance costs covered by the site's founder. In December 2018, the first paid advertising banner appeared on Little Helsinki's homepage, ensuring the service's continuity for months.
Little Helsinki's cooperation partners have included, for example, the City of Helsinki, Helsinki Events Foundation, Helsinki's Culture and Leisure Department, Verkkokauppa.com, PiiPoo Helsinki, the Ehrensvärd Society, and JT-Lines.
Peer support is the driving force behind Little Helsinki, with recommendations based on personal experience and careful screening. Dialogue with other families with children across various channels has also played an important role in the site's popularity and content creation. You can read here how Little Helsinki's content is created.
Website Popularity
For current visitor statistics, visit the media kit.
Little Helsinki reaches a large portion of families with young children in the capital region. The site's most-read article series is the weekly Where This Week? roundup, and the most-read article of all time takes you on an adventure to Lampsaari and Kuusiluoto.
Little Helsinki's little sister, Little Finland, founded in 2020, operates on the same platform offering travel tips for families traveling with children throughout Finland. By spring 2022, Little Finland's map features
over 600 travel tips throughout Finland.
Through Little Finland, the site's readership has grown and expanded beyond the capital region to other parts of Finland. From an advertiser's perspective, Little Helsinki and Little Finland are excellent sites for ads and commercial partnerships: due to the sites' specific focus areas, the target audience (families with children) is very easy to reach.
Little Helsinki Projects
In summer 2018, Little Helsinki published Park Hide adventure. This playful treasure hunt aimed to encourage families to explore different play parks in the City of Helsinki and other child-friendly destinations. Park Hide's cooperation partners included the City of Helsinki, as well as Korkeasaari Zoo, Design Museum & Architecture Museum, Torikorttelit, and Espoo's Children's Culture Center Aurora. Visual designer Lotta Maija Paananen designed the first Park Hide's appearance. Park Hide was written about, among others, in the Helsinki newspaper and a Taiwanese lifestyle publication.
Park Hides were actively searched for from June to August throughout Helsinki thousands of times. Volunteer parents also maintained Park Hides throughout Helsinki, creating a new kind of community spirit. In summer 2018, there were a total of 29 Park Hides in Helsinki and Espoo, and in August 2018, the project was extended by popular request.
Mari from Little Helsinki has also written several articles for the City of Helsinki's MyHelsinki.fi travel portal on behalf of Helsinki Marketing.
In spring 2019, Little Helsinki served as a work supervisor for Laurea University of Applied Sciences student Heidi Säynätkari's thesis on family travel, which created a new family travel concept. As a result of the work, Family City Trails were created.
Little Helsinki also had the honor of representing families with children in Helsinki in the 2019 Helsinki Day panel.
Companies that have used advertising space on Little Helsinki include, for example, the City of Helsinki's Culture and Leisure Department, Verkkokauppa.com, the Ehrensvärd Society, JT-Line, and Piipoo Helsinki.
Little Helsinki's Future
Little Helsinki has been its creator's home project, written late at night and during nap times while taking care of children. The site originated from its creator's and friends' needs and has grown very popular over the years.
Little Helsinki sees a clear need for the service. Surprisingly little equivalent, independent content is available elsewhere. The site is currently funded mainly through self-funding.
Little Helsinki is one mother's and family's project for a more fun and child-friendly Helsinki. The Little Helsinki team knows Helsinki's secrets, streets, and worth-seeing places.
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